I’m Arjuna. Welcome :]
Senior Product Designer | Lifelong student of art
I started my creative journey as a professional graphic designer and earned a Bachelor’s in Fine Art & Human-Computer Interaction (HCI) from the University of California, Irvine, a top 10 public university. During my studies, I focused on UX/UI, researched social dynamics in World of Warcraft, and developed six small games in Unity Engine—all while honing my visual art and design skills.
Since 2019, I’ve been an end-to-end product designer, shipping projects of all sizes. I was part of a four-person team that built a design system from scratch for a unicorn B2B startup, helping streamline product development at scale and have since specialized in Design Systems.
Selected Product Design Case Studies
Leadership of Design System v2.0
Design Systems | Mid-size B2B | 2024
- Evolved design system color palette and color framework to achieve contrast accessibility 100% of the time with correct usage.
- Quadrupled design system documentation.
- Reduced total tokens by 20% while aligning 1:1 where necessary with engineering token framework.
- Built and socialized a collaborative contribution model (core + distributed model) for sustainable system updates and growth.
Making Login Easy
End-to-end Product Design | Mid-size B2B | 2023
- Used competitive analysis to identify user mental models for platform-wide login across B2B and B2C personas.
- Simplified flows, and reduced time on task while increasing security.
- Modernized the login experience with Identity-First Login and SSO integration, improving time to completion and flexibility.
- Aligned the UI with v1.0 of the design system, boosting user trust and UI consistency.
Accessibility (WCAG 2.0) Toolkit
Figma Toolkit | Self Published | 2024
- Provides structured framework to teams for communicating and meeting accessibility compliance metrics.
- High quality, well documented, flexible, set of components.
- Design and engineering friendly, works with any contributor who knows a bit about how to use Figma.
- 40+ downloads, 7 simple components, 9 pages of documentation, cost nothing 🙂
Recent Testimonials
Lorie Thompson | Colleague ❤️
Senior Product Designer
“His expertise in creating comprehensive style guides, component libraries, and design tokens has significantly enhanced our team’s efficiency…”
Drew | Manager❤️
Senior Manager, Product Design
“Among the best designers I’ve worked with.”
Zachary | Teammate ❤️
Senior UX Engineer
“The system Arjuna designed is brilliant…”
Dr. Zelma | Client ❤️
NPO Founder, Educator
Arjuna Leri 