• Evolved the color palette and color framework to achieve contrast accessibility 100% of the time with correct usage, up from 60%.
• Quadrupled design system documentation.
• Reduced total tokens by 20% while aligning 1:1 with engineering.
• Built a collaborative contribution model to enable scale.

• Used competitive analysis to identify user mental models for platform-wide login across B2B and B2C personas.
• Simplified flows, and reduced time on task while increasing security.
• Modernized login experience with Identity-First Login + SSO integration.
• Aligned with v1.0 of the design system, boosting user trust and UI consistency.

• Structured framework for communicating and meeting accessibility compliance metrics.
• High quality, well documented, flexible, set of components.
• Design and engineering friendly, works with any contributor who knows a bit about how to use Figma.
• 40+ downloads, 7 simple components, 9 pages of documentation, cost $0 🙂

The story of a freelance 0 to 1 project where I utilized the double diamond model of design to discover the vision of 3 founders and define that vision into a strong digital presence. Methods used, framework I built to manage the project, and successful delivery of branding and a beautiful website. I hope you enjoy!

• Utilized customer feedback and stakeholder interviews to determine design direction.
• Simplified delivery phase by utilizing established design system patterns.
• Improved user feedback and flexibility of use while reducing cognitive load to achieve greater usability.
• Reduced risk of churn and increased opportunity for customer expand.